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Old 09-27-2005, 04:06 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
The problem with some is they look on buying content like buying baked beans, one can is much like the next can.

Some even swear content has little to do with conversions and retention, which is strange as we are all in the business of selling content ultimately.

But this is interesting.

If you are converting 100 a day and improve your conversion rate by 1%, you earn an extra $52.50 a week. This is without added retention, added affiliates and added traffic.

Improve it by 10% and think of the extra money you bank.

Many ways to do it, getting the content right for the surfer is one way. The right girl, shot the right way and looking like she's ready to fuck the world for a pizza, will out perform a girl looking like she's tired, bored and looking at you as if she wants you to fuck off.
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