Originally Posted by Giorgio_Xo

I believe Playboy has hit a cap when it comes to softcore. A better bet is to move hardcore towards the mainstream through multiple distribution channels - web, cable, cell. Playboy's core web group isn't as strong as it should be which is why they partnered up with Lensman a couple of years ago. Cinemaplay brand content (Reality Cash) will save Playboy's cable channels a bunch of money. Playboy doesn't produce enough hardcore content. Lensman is a much better partner compared to many in the San Fernando Valley. He is an outsider that can produce content at the same level and quantities as the less socially palatable producers. Lensman's image can cut it on NYSE, not Anabolic or Red Light District.

Playboy's next move is to buy New Frontier or Private.