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Exit management is damn important. I think five exits does chase bookmarks away. Ever notice your conversions on the first exit. Sometimes those are better than the original sign page. Hate those fucking sponsors that take those profits for themselves. If it is a cross sell, then I'm really pissed. Double pissed if it is a cross sale to a sponsor I push. I do brand support and maybe get a click and set a cookie. Then they pull that crap and get the sale or set another fucking cookie should the surfer go back to that site.
I don't approve galleries on my TGPs where sponsors have exits. Try to avoid exits on all my sites, not always possible. Plus there have been sponsors that have added exits. It takes time to pull those links, but I have.
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