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On a more intellectual level the truth is.
Many clients demand a template process. SOMTHING THAT WORKS.
All the "innovation" in design has been said and done, now its just a matter of selecting a decent color profile more or less that does not get in the way of a sites "image" or "persona".
We went from non scrolling tours to scrolling tours and veritable architecture but for the most part, all the songs have been played.
Any designer that has been around long enough knows there is a formula that the audiences expect, deviation from what is expected throws traffic off or confuses them.
There is no need to confuse traffic with Gizmo's and widgets, no need to look slick and sleek. It boild down to the quality of the content.
I have said it before and continue to say it to this day.
If the content is shit, over used, over exposed, played out there is nothing a tour can do to help it. It's success is dependent on the content.
You want DVD rip sites expect DVD RIP ratio's, you want quality members get quality content.
All the above regarding tours applies.
You got dating sites out there now again its not about the design it is about functionality.
Look at Google. Keep it simple, keep it stupid and keep it direct and ya will not go wrong.
To all the hot shots out there that think they know it all after a 6 months or even 2 years in this biz be prepared to fail far more than you will succeed, depending on a designer to rake in your money is never going to happen, you have to have somthing HOT that you would look at and honestly say "Yeah I would buy this". Because if you can not sell yourself you sure as fuck won't sell todays consumers.
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