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"What about google and all the statistics about 100,000 new web users just getting on the internet for the first time? "
Your traffic is not google traffic. Sex.com traffic is coming mostly from typeins. This is what allows them to run a ppc engine there. 100.000 new web users doesn't mean anything since your site is not the sex.com neither a well known SE. If you put a link reffering the trial price of a sponsor in a free site, you can receive 1000s clicks without getting a sale, this without any shave, nothing. If you put the same link in to a PPC engine with strict rules you will receive for sure several sales. This is the reason you have to pay the click VERY expensive. Take a look at overture for major terms and see the bids. There are bids for adult terms higher than $1/click. What K.Kim said is 100% valid. What will happen if the volume of the clicks will increase? Quality of traffic will drop, ratios will get bad and in 0 time the cost/click will hit the bottom.
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