|
I wouldn't call OX a flash in the pan since they have consistantly made sites that are innovative and interesting as opposed to just making generic lesbian, cumshot, & tit sites like most sponsors. I don't think they will stop trying to do that anytime soon. This will keep them around for quite a while especially since they're business skills are also improving.
What they did by opening they're doors is what all big companies do at some point, expand. Let's take the fashion biz for example, when Calvin Klein or Donna Karen started out they could only be found in the higher end department stores. As they grew and got a little older a little of the freshness wore off. They were still in the game, although no longer the it brands, but they had to do something to keep the sales increasing so they started selling in discount stores like Marshalls & JC Penny. Not on the same level as Macy's but those stores are everywhere which brought them large scale volume sales and almost doubled the profits for both companies.
Same thing with OX letting everyone in. The freshness is about to get watered down and conversions will dip but they will make up for that with volume. As long as they keep making sites that are fresh they will continue to be good.
|