EroticySteve

Color psychology has a lot less value than some put on it.

If you notice, in most verticals companies within the same industry follow similar trends to make shoppers feel welcome.

A perfect example are office supply stores. Office Depot, Office Max and Staples. All three stores adopted a similar color scheme or predominantly red and white. While I haven't actually visited their websites recently this used to serve as a perfect example when i worked with clients on building a website that would perform well against established competitors within a specific vertical.

__________________