Quote:
|
Originally Posted by The Truth Hurts
still with the wrong town...
wish i could find the ad again that hit my town dead on...
|
Quote:
|
Originally Posted by rezdesign
|
Responses like these are somewhat frustrating, but makes me laugh also - FORGET YOU and YOUR CITY for a minute!
LOL
Whoever says "this isn't MY CITY" is missing the point.
If it's accurate only 70% of the time and doubles or triples click-thru rates and revenue- wtf?
GeoMarketing can NEVER be 100% accurate ALL THE TIME.
There are a number of variables at play. The geo solution provider where you get your "database" from, who owns the IPs in what city (which ISP), whether or not you're surfing on proxies or AOL, etc.
We're looking at 70% - 80% accuracy with what we're providing presently.
That's HUGE when you take into consideration the following:
The fact of the matter is simply that surfers are somehow drawn to click when they see their city or something in their closely surrounding area ... THAT'S IT!
More clicks translates into more sales ... WAKE UP!
