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I hate advertising at all..I think everything should be free on the Internet ;)
btw, isn't iVillage also going broke?
the problem with (most) mainstream companies is that they don't understand the art of the console...they don't know how to use it properly...they just pop for the sake of popping...it's also often a third party pop up (doubleclick is the devil (not in a good way)) and often the window isn't the right size for the ad (I would be so fucking if I was paying those cocksuckers at doubleclick to pop my ad and they didn't even get the window size right) and often loads way to slow to be effective....anmd worse is these goddamned java ads that requier the downloading of a .jar file...my zonealarm totally freakss out over that shit....
but I do say, I fucking love those flash ads that pop up in the middle of the page...annoying perhaps, but from an advertiser's perspective, fucking excellent.....
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