i think you should be more worried about this guy using "facial abuse" and "facialabuse" for his adwords campaign:
Rough Sex Sites: 8 for 1
Not For the Weak! Extreme Porn
Brutal Sex, Rough Sex Videos.
www.roughsex.com
http://www.allroughsex.com/main.html...=100002&t=0&c=
that has to get loads more traffic than the other guy