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We have a small program as well, and are working on making some changes, and want to add a lot of new fresh faces. The thing that you are not thinking about is that 1,000 sales is cool and all but if your only making $6 profit from each, thats only $6,000 a month. is not what is going to happen. Remember that there is hosting. 200$ maybe more, maybe less. There is new content. And that can get pricy, so that 6k is now down to more like 4200, and maybe below that.
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