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Aikman or Staubach dont own the rights to the Dallas Cowboys or the rights to "America's Team".
There has been at least one battle over "America's Team".
Aikman would get sued if he conducted business using either one of those concepts. The Dallas Cowboys is one of the most recognizable and expensive "brands" in the world. That isn't cheap.
Good thinking, but might have a few more road blocks than you think.
I would try to unload that domain in the wrestling or UFC industries.
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