This is a new group, I posted the press release earlier this week.
The idea that it will "never work" is ridiculous. Every industry has trade/lobbying groups. It can work, and it will work eventually. The adult web is a new industry, but it will mature.
SykkBoy, you haven't seen egos or money unless you've worked in the mainstream entertainment industry. Adult is nothing compared to Hollywood and Manhattan.
The entertainment industry has plenty of these type of groups.