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Originally Posted by Fletch XXX
But the recent explosion of people selling DVDs of THE MOVIE CONTENT in their site, exclusive videos etc - has nothing to do with the old upsells of the past.
The recent explosion of DVD content within membr areas is clearly not the same as upselling to a singles site, or personals site or cam feeds etc.
I am talking about selling DVDs of the tour content etc.
Big difference.
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I have to agree with you. People want the dvds for numerous reasons. I don't have any numbers on how it affects member site retention, which is something we don't have a problem with anyway, but I do know that at least for us people are more interested in buying the dvds than the vod versions.
Like I said though, we just made Homegrown so site, vod, dvd, tracks under one affiliate id to keep our affiliates happy. What other programs do it that way? I have yet to see one but admittedly I don't get out much...