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This thread is kinda stupid..
DVD's sales, exclusively in the members area, does NOT make retention any worse, upsells in general do not change retention unless the site has tons of upsells.
Sites that release new DVD's monthly will retain better and have better return on old members.
I have been testing member area designs, upsells, dvd's, updates, etc for the past 6 years on paysites.. Retention is only effected by layout of site (if its hard to use) and the amount of updates the site does VS the price of the site and speed of the site. Period.
You want to kill retention, check out how many sites only allow one video download at a time. (speed of the site)
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