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MySpace phenomenon
The site is cool. CEO's have real profiles on there as well as the EMO kid from your local community college. They got the right mix of coolness, usability, functionality and connectivity that Friendster fell short on.
I was at a club last weekend and I picked up a card on the bar. It was an ad for the bar on one side. The back had a place for AIM name Yahoo! Messenger Name, email, phone and MySpace profile address.
Friendster missed out on a huge opportunity. Now that Rupert Murdoch has his hands on MySpace I'm curious to see if it will become an advertising mess or if they can really keep the attention of the 18 to 35 market for a considerable amount of time.
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