7. How did you fall in love with GreyGoose and why Grapefruit juice?
In 1998 a real good friend of mine in Las Vegas, that just happens to be the largest liquor distributor in Vegas, told me about a new Vodka that was being released by Sidney Frank (the guy that brought us Jagermeister) and said I should try it. That day he and I had a single shot of Grey Goose Vodka that was poured from the 2nd bottle to ever enter the United States. Being a Vodka drinker, I was hooked by the taste but even more excited about his story.....
From Forbes 9/10/04: "With Jägermeister established, Frank, then 77, set out to create his fortune in vodka. His rationale: "A bottle of Absolut sells for $20 a bottle. Vodka is just water and alcohol, so if I sold a bottle for $30, the $10 difference is almost all profit." Frank was convinced rich folks would pay $15 for a martini or $10 for a cosmopolitan if the drinks were mixed with the world's best vodka."
It is the same thought process we have used for NatNet for so many years...people will pay a little more for the best. So, to that end we started having it at all of our parties, at our old hospitality suites, and even went so far as to have it shipped to Curacao for the shows there. In addition, we have been sending Grey Goose gift baskets as Christmas Gifts every year since about 1999.
.
As for the Grapefruit juice....remember that the correct answer is WHITE grapefruit juice. The reason is because I do not drink sweet drinks combined with Alcohol. It is the sugar in most cocktails that makes you wake up and wonder why your head feels like you were run over by a mack truck. This is why so many people have called me a spoiled brat because I would not accept pink grapefruit juice or sweet grapefruit juice....but always remember, there is a method to my madness
On other note, the drink of choice now is no longer Grey Goose and Grapefruit. I now drink a drink that we affectionately call a "Ken Lawson" because he invented it. It is Grey Goose mixed with Diet Sprite ZERO with just a TINY, TINY, TINY splash of Orange Juice. It is quite refreshing, actually.
--T