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So ad copy has to be outright dishonest to work? I don't think so, and I think it's damned unethical. It is possible to tell the truth in a way that sells... If you're not #1, then say something about your site that will make it appealing that is *true*. I really hope you're joking... If people don't understand that false advertising and dishonesty is bad, then we're as bad as people think we are. I'd rather not be lumped in with shit like that.
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