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Old 07-24-2002, 05:32 PM  
gothweb
Confirmed User
 
Join Date: Jun 2002
Location: Back in the USSA
Posts: 8,849
Where do I advertise?

I just don't have the time to put in a lot more promotion for my sites right now, but I want to do something to get traffic moving. I have decided to consider buying traffic/advertising. The question is, where the heck do I do?

Some background... I run a pair of sites that fit in the following three niches:
1.) Gothic
2.) Artistic Erotica
and, to a lesser extent
3.) Amateur

I am looking to spend about $100-200 (each) initially on a few different sources of traffic, to see what converts. The idea is to see if I can get a good return on investment, and if so, to stick with that source of traffic. (And keep looking for a couple of additional new ones.)

I have tried the bargain route... I bought 25,000 hits from AdBuyTraffic. Alas, they are coming in very inconsistently. More unfortunately, they are not converting. I am sure this is a matter of a mismatch, and don't want to disparage their traffic when it is my site that isn't converting. So far 6,000 hits and 0 sales. I'd need about one sale per 3,000 hits for it to break even.

I have looked into a more premium route. My guess is that for my sites, upscale erotica sites... Slightly more "art" than "porn" are the place to go. The first place I looked was Jane's Guide. The smallest package they sell is $250 for 100k impressions, and they say it converts to clicks at about 1%... That would be $250 for 1000 hits. Even with good traffic and good conversions, I don't think I'm gonna make 25¢ per click, or one sale per 65 hits.

So, what do I do? Is there anyplace I can make out well buying traffic, or is paying for traffic no longer economical? I'd love some feedback, or even some good old fashioned spam... Anyone?
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