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Originally Posted by WiredGuy
The SEO portion is fully automated. Its the keyword generation which is manual and unfortunately the most valuable resource (to me).
WG
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If it's the most valuable resource then it should be important enough to do in house only even if it more costly. You have to remember most of these out sourcing companies are your competitors, as most are in the biz as well. So no matter how reputable a company is you should never trust them with your trade secrets.