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Old 08-26-2005, 02:43 PM  
Cory W
Deeply shallow
 
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Join Date: Jan 2004
Location: Hollywood, Ca.
Posts: 9,133
My opinion on traffic broker threads.

If a service, website or individual sold traffic that was an automatic profit for the buyer, what would that tell you about this business? Furthermore, what dynamically would be different about this business?

This business is a competitive business based around one concept: Traffic. The reason that it is based around ?traffic? is because that is the central, most complex facet that fuels profit. If converting traffic into profits were easy, the central issue would fall on the shoulders of other facets of the business, such as hosting. Remember when Hosting was expensive? Traffic was an easy conversion at that time.

All to often, I see people posting as to whether major traffic brokers are ?worthy? to sell traffic. Subsequent to that is a parade of replies ?tipping their hats to? or ?condemning ? the broker. These replies exist without hardly any pertinent information such as: Sponsor used, gallery purchased, price point, consumer price point. Followed shortly thereafter with people taking those replies as the gospel. Are people choosing where to buy traffic from by way of this information?

The ability to convert traffic into profits is the business. It is not easy. Rather than examining traffic brokers whom provide the essentials, why not look into ?how? to optimize the traffic into something financially satisfying.

?I want to build a bar on this street.?

?Ok, I will build a college campus right across the street.?

?Will I make money??

The factors in the above scenario are endless. Would you ?not? open a bar across the street from a college campus if someone simply said, ?I had a bar there, but people didn?t buy drinks, they are cheap.? Think about it. The campus supplies you with exactly what you need, nothing more.

Excluding useless traffic portals, such as those that pop you with Chinese traffic, traffic is yours to make money from. Rather than judging those that supply, it might be more beneficial to judge your methods (more experiments, etc.).

This was of course, just my 2 cents.

I hope you all have a Great Weekend,

Cory.
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