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No. It is not that easy. You still have to focus on recruiting affiliates--not that easy since there's a gazillion programs out there. It did not get easier when many of the major CC processors made it easy to have affiliate webmaster programs tied in directly to their stats. You have to ask yourself--what is it about my program that will make it worth the typical webmaster's time to promote my sites? What tools or incentives can I give them to promote my sites? Do I view them merely as sales people for my site or do I build relationships with them to exchange ideas to mutual profit?
Then there is user retention. Pay per sign up is very expensive. Lots of webmasters are opting for partnerships. 50/50 is a start. At this margin level, you better retain or your webmasters will leave you.
Its a tight balancing act between a) costs b) affiliate network c) user retention. It is HARD WORK keeping a balance and optimizing returns.
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"If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us." -- Herman Hesse
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