Ok download this tool called IBP for free
(free trial) . check your ranking on
all the SE's for the term "pic". Print your report and date it that will show you what SE's currently have you listed highly for "pic". Then go in to the keyword density tool and tell it your trying to optimize for "pic" on your site. It will spider your site and tell you how well you've optimized for that and give you a score. Do the opposite of what it tells you to do and of course remove that term wherever it shows you it exists. Get the worst density possible for that term. Come back a couple weeks later and check your ranking and compare to the earlier report. Easy SEO de-optimization.
