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It is hard to tell with only two years of data in my case, but I think there is such a thing as a seasonal downturn. Summertime is slow, and at the very least, growth has always stopped for us in the summer. The other thing I notice isn't as long-term... holidays, maybe a week at a time, can hurt sales... more so for the winter holidays, but not nearly as long a down-time as summer.
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