a) where's u'r primary consumer market ? if it's nth americans, or even if they make up the larger % os u'r consumers u may be shooting u'rself in the foot IMHO as they like to see everything in USD and the rest of the world is typiclally more accepting of doing the mental conversion.
b) as for 'how much' to convert the product into Euro's ... the Big Mac index is u'r answer
