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The other side of that argument is that it could be that white males vote for Republicans because Republicans tend to traditionally protect the interests of white males.
Democrats, at least in the last 50 years, tend to be the party that fights for civil rights, women's rights, minority rights, etc. If you are a woman, you would tend to support the party that reaches out to women. If you are a minority, the same could hold true.
If you are a middle or upper class white guy, then you might tend to vote for the party that you believe will help keep the power structure such that you would benefit.
In that case, each group is looking out for what they perceive as their own personal interests. Whether any of those perceptions are real or not is a long argument, but that's one reason that people may vote the way they do.
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