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They aren't learning from CJ masters, they are CJ webmasters merely going back to their roots.
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I'm a cj master from way back as well and I'm using a lot of that technique in another one of my TGP's. The concept of trading traffic with a cj and tgp are the same but where the traffic comes from is a fuck of a lot different. Either you jerk the surfer from site to site or invite him back by offering free high quality content that wont jerk him.