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Hello from the Google AdWords Team:
We're happy to let you know that we've implemented our new keyword status system. We've simplified our keyword states and introduced quality-based minimum bids, giving you more control to run on keywords that you find important. With these improvements, your keywords will now either be active or inactive, depending on their quality and maximum cost-per-click (CPC).
We suggest you log in to your account to view these changes. Any keywords that were previously normal, in trial, or on hold are now labeled as either active (triggering ads) or inactive (not triggering ads). Any keywords that were disabled before implementation will remain labeled as disabled in your account for several weeks. This gives you the opportunity to review and activate any disabled keywords you'd like to run on before we delete them. However, we will no longer disable any new keywords you enter into your account.
Here are some resources that will help you get better acquainted with the new keyword status system:
The new performance monitor
What's changed FAQ
New keyword states
We believe these system changes will give you more control to run on keywords you find important and result in higher quality ads, enabling you to reach your potential customers more effectively.
Sincerely,
The Google AdWords Team
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