SEO is not hard if you know what to do.
I know a adult site where the guy went from 0 to pr 6 in about 6-7 months. He had no knowledge of what seo was when he started. We just helped him and he took over and now gets thousands of free hits a day.
Not hard and everyone should do SEO by themselves or with a company, there is no better long term investment in your website.
