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Originally Posted by LittleMack
This is my 2nd show...kinda liked the new format. Not real big on the floor but loved the Cabana idea and other marketing for the companies. It did feel smaller from last year but all in all was happy.
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I dunno....
I visited "0" cabanas.....not that i didnt want to.....
its just not as inviting as a booth....
a booth...... you've got no choice but to pass by and checkout the free stuff and literature.... not too mention.....the people who are waiting there to talk to you, and they are behind the booth, so you can easliy recognize who to talk to and who to wait to talk to.
a cabana...... unless you know the people renting the cabana....i didnt feel comfortable walking into a cabana and saying "hey, who is with so and so company here??" sure you can look for a shirt with a logo, but still, all in all, the cabana idea, as a promotion like a booth......in exchange for a booth... was a bad idea.....now, on the other hand, if you had a booth on the floor, and a cabana..... now thats not a bad marketing idea...
but for me..... I just didnt feel comfortable walking into a cabana or up to one, unless i knew someone there.
