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It's called "usage rights" and it should be included in EVERY design contract you write. I used to do a lot of graphic design, and if you don't put that shit in there, people will just think they can do whatever they want with your work.
Example, I design a logo, the price is $2,500 for that logo with usage rights that only include Stationary and Store Signage. The guy wants to put my logo on hats and t-shirts, he then owes me more money. Wants to put it on his website, more money. Simple as that.
Contracts people, they were made for a reason...
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