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It doesn't matter how you label the site.
If the models are high quality for their niche and the production value of the content is good, such a site probably isn't going out of business anytime soon.
I think the type of reality sites that are in most danger of passing on though are the fake reality sites. Where the tour implies a certain story theme, but the content inside is just plain old non-custom stuff that isn't of the reality theme at all. The majority of reality sites out there actually follow this deceptive model.
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