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Originally Posted by fuzebox
I've always wondered, what do you mean by "traffic rank"?
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Traffic Rank is another one of those stats I provide to give you an idea of which sponsors are getting the most of my traffic. I create a system of ranking from 1-5, meaning there are five tiers of traffic levels. A "1" means that a sponsor is getting a ton of traffic based on this scale. A "5" means they are just above the 15k hit per month floor.
It's helpful because a webmaster can determine the value of a sponsor to me by coupling a high traffic rank with a good conversion ratio or $ per click. Couple those and throw in a "top earner" ranking and you can really begin to see which sponsors are kicking tail.
marc