Last week, Gap launched its own website, watchmechange.com. On it, female shoppers tweak a virtual fashionista to their own body measurements, then watch her bust into a farcical striptease -- think Showgirls meets Napoleon Dynamite -- peeling down to her underwear before getting dressed again.
"Advertising ... has this long-established instructional role," says Ms. Graydon. "We learn from the media how to do our hair, how to put on makeup, how to dress, and now how to undress."
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