Originally Posted by CDSmith

No, you obviously don't get it.

People don't throw away cards like this. They tend to hang onto them, and show them to people, saying things like "Look at this guy's business card, isn't that freaky?"...... they grow your business, they don't end up in a few thousand wastepaper baskets like the average run-of-the-mill black-on-white one-sided cards that most people have do.