Originally Posted by Forkbeard

I understand why buyers are skeptical of large multiples, but the fact that anybody's willing to sell for such tiny ones just blows me away. I guess that's why I won't be selling my blogs any time soon. They've got years of track record showing traffic and revenue growth every month, and the income from my best one compares favorably to *good* jobs I've held in my life. This is not volatile -- shit could happen, but no way are these blogs going to stop making me money if I pay attention and stay flexible.

So you can imagine my suprise when I had some pirate offer me very low five figures for one of my blogs not long ago. WTF? Why would I swap a solid no-end-in-sight income for a paltry few month's revenue? What kind of moron would take that deal?

I can't imagine selling any of my sites for less than 3-5 *years* of revenue. I know buyers won't go there because they don't trust the stability of the revenue, but I don't have that problem -- I know it's stable. Somebody who would sell their site for six month's revenue has *got* to know the site is about to go KABOOM, else why sell?