I will try to keep this short, but as was mentioned in a recent thread, video trailers are one of the most important selling points of a sight. I am by no means a video trailer expert but I have seen many examples from incredible to incredibly shitty.
So what makes a great trailer?
-great titles
-fast moving graphics
-cool fades and transitions
-lots of rotating and zooming
As mentioned in the recent thread, it seems that video trailers for sites are the next major milestone in converting sales. The old days of preview pictures and thumbnails converting sales are gone. Now it's all about the best video's and live feeds. So what is the formula for a great converting trailer?
Should the ideal trailer start with a site logo, introduction, a few graphic fades leading into the meat of the video. Then as the video progresses and builds up anticipation wrap it up with a flutter of images and end with the logo....
Feel free to post what you have found to be good and bad. I hate trailers that simply play 30 seconds of continous video from the same source. Also, is it worth the extra $ in bandwidth to provide multiple trailers, (6+) in large file size vs. a few small trailers. I understand this depends a lot on the quality of your traffic, (buyers vs. surfers).
