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Solicit for investors. Just providing an idea is not typically enough, you'd need to provide some additional resources to help out and an investor can help provide the assets to make the project a reality. If you're too time consumed to do this project though, you're not likely to do very well. This says a lot about the confidence in this project since if it can become the next big thing, you'd put your resources into it.
WG
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I play with Google.
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