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Originally Posted by Vlad
it's wordmark...
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I'm pretty sure that's just the words that are trademarked.
For instance:
Word Mark COCA-COLA
Goods and Services IC 032. US 045 046 048. G & S: Beverages, namely drinking waters, flavored waters, mineral and aerated waters; and other non-alcoholic beverages, namely, soft drinks, energy drinks and sports drinks; fruit drinks and juices; syrups, concentrates and powders for making beverages, namely, flavored waters, mineral and aerated waters, soft drinks, energy drinks, sports drinks, fruit drinks and juices.
http://tess2.uspto.gov/bin/showfield...te=3ec5pv.2.16