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Originally Posted by suesheboy
Not linking to bad neighborhoods.
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Amen. And make sure they don't put your links across link farms, buying links, etc. Check the refs sites and links - lookout for suspicious backlinks, cloaking, etc. (though cloaking is hard to spot if done right)
Remember, if they set up a link building strategy for you check out the ongoing costs. If down the road you don't like the service, all those links will get pulled - kind of a good way to keep clients around for them!