Quote:
But why didn?t the FTC simply target the offending spammers directly instead of the affiliate programs?
?We have gone after spammers in the past,? Kraden said. ?One of the main functions of this was with a top-down approach.? By bringing action against the affiliate companies ?under the theory of liability,? Kraden said the FTC hoped to ?get the attention of the industry and help bring the industry under compliance with CAN SPAM.?
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Okay, so according to this law if I'm a mean competitor, I just sign up for an affiliate account with one of my main rivals and spam like a mofo ... knowing they will be on the hook and likely not me?
