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pocketkangaroo · 07-18-2005, 03:31 PM

I know there have been some threads and posts about when affiliates SEO for a site name (ex: trying to rank for "Bang Bus"). I'm wondering from a sponsors point of view, what their thoughts are on this. Is this considered "stealing" traffic from a sponsor, or just part of the game?

I guess I could understand both sides of the coin on this one. Sponsors built the name and brand up, and should get the traffic for their names. However, if an affiliate can outrank a sponsor for his own site, more power to him. It means he is promoting that site, and possible doing it in more ways than just that.

There is also the factor of an affiliate code url outranking the original site URL and thus pushing the sponsor's site out of the index in favor of theirs (ex: www.site.com replaced by www.site.com?id=353454). I've seen this on some MAJOR sites that get MAJOR search engine traffic. How do sponsors deal with this?

Just thought this would be a good discussion, and relevant to many of us who do SEO and occasionally trump a sponsor in the rankings.

07-18-2005, 03:31 PM
pocketkangaroo Confirmed User Join Date: Jan 2005 Location: Chicago, IL Posts: 8,452	SEO and the Sponsor's Site Name I know there have been some threads and posts about when affiliates SEO for a site name (ex: trying to rank for "Bang Bus"). I'm wondering from a sponsors point of view, what their thoughts are on this. Is this considered "stealing" traffic from a sponsor, or just part of the game? I guess I could understand both sides of the coin on this one. Sponsors built the name and brand up, and should get the traffic for their names. However, if an affiliate can outrank a sponsor for his own site, more power to him. It means he is promoting that site, and possible doing it in more ways than just that. There is also the factor of an affiliate code url outranking the original site URL and thus pushing the sponsor's site out of the index in favor of theirs (ex: www.site.com replaced by www.site.com?id=353454). I've seen this on some MAJOR sites that get MAJOR search engine traffic. How do sponsors deal with this? Just thought this would be a good discussion, and relevant to many of us who do SEO and occasionally trump a sponsor in the rankings.