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Originally Posted by Rep
You keep mentioning "we" like we're all family. Don't worry about other people's failure to create Atticus, focus on yourself. I'm also a firm believer in "if you've got something good, shut your mouth and try to take it to the moon". My ideas are innovative, original, and mine. Just because you don't notice innovation doesn't mean it doesn't occur - it just hasn't been layed out on a platter for you to notice.
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I say we as in "the industry". I do like to think that i am being innovative with the things that i do, and it has been successful, and of course im not going to shout how i do it. My last sentence about sharing was somewhat in jest.
My post was mainly for the big playas in the industry. because like it or not our fortunes rise and fall as an industry. We can have the greatest ideas in the world but it can be hard to sell to surfers who have been fucked over for years.