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SoS...
the 1:700 is, like multiple have said here, ratio of sales to epoch join page hits.
Now, that is rather low, but most likely comes from the traffic source. I would bet that there is a lot of foreign click-happy traffic that just hope to see a pic after each link they click...
700 to join page with such traffic most likely means around 7000-10000 first page hits. Which would be an ok ratio from the gallery really.
So I bet a major problem right now is traffic source. But all the ideas in this thread should give you a bunch of things to do while NATS is getting ready for ya ;)
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