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Old 07-16-2005, 02:11 PM  
Aly
President, ePufferProfits
 
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Join Date: Dec 2004
Location: Toronto, Canada
Posts: 1,881
Dear impoverishedNOOBS (and the millionaires who love them),

It?s tough to be a NOOB! But remember, we were all NOOBS once and even those of us dinosaurs who have so far avoided extinction had to start somewhere. It can be daunting being a new kid in the playground and that analogy certainly rings true within the online adult marketplace, where new kids are all too often ostracized for their newness, for their low post-count, for not knowing who I am? ;) Well allow me to be one of the first to greet you with open arms and point you in the right direction. (Oh, but lose the tie and un-tuck your shirt a little, or you just won?t fit in.)

Now, over in the far corner of the playground on the seesaw are the Processors, they like to spend their time keeping that plank in motion without falling off. Of course, occasionally they get a little carried away and someone goes flying but there?s usually someone else standing by, ready to take their place.

Right next to the seesaw we have the swings. It?s pretty crazy over at the swings, isn?t it? Those guys are the AffiliatePrograms. They?re in a constant battle to see who can swing the highest without getting killed. Naturally, they have a rather high casualty rate, infact - DUCK!? there goes another one! Ouch, that looks like it hurt! (The bodies are put behind the shed over there.)

The people pushing the swings? Oh, those are just the affiliates?

The guys walking around in the blue overalls are called Hosts; they try and keep everything running smoothly. Of course, some are a little better at it than others. See that guy adding oil to a swing? Well, apparently yesterday one of the swings jammed up, sending an AffiliateProgram flying straight across the playground and into the seesaw, knocking one of the Processors right off! Of course, I saw nothing.

Now, the crowd of cute girls over there? Oh look, they?re waving at you! Well, they?re the whole reason for all this fun! The higher you swing, the longer you stay on the seesaw, or the smoother you can make things run, the more they wave. And we like that.

The grumpy looking guy in the window? Well, he?s the Principal and he?s fundamentally opposed to people having fun. He?s about to ring the bell because apparently play time?s over? We?re unlikely to comply.

;)


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?but I digress?

Here?s a little wisdom I can press into that NOOBile mind of yours when it comes to pressing for success. ? Manage your perception! I?m not talking about managing how you perceive things (although I can do that, too, and would be happy to do so at a different time), but about managing how you are perceived. On the supposed level playing field of the online adult entertainment business, the reasons people have for doing business with eachother are often not ones that are all that familiar to the average MBA. It?s extremely valuable to get your name out there, use the media to your benefit, and develop strategic relationships, not just with those you intend to do business with, but with those with the biggest mouths, too!

And you don?t need a Sugar Mama to make this happen?

A brilliant man called Jonathan Lieberman once gave me some great advice. He suggested I go to every Internext (IA2000) seminar simply for the purpose of standing up during the question period to say my company?s name. Eg: ?Hi! I?m Aly from Python, and I was wondering?? In that way, another room of people became aware, or more aware, of the company?s name. If they hadn?t heard the name before, they now had, and if they were already aware of the company it now returned to the front of their minds. The more I did that (and I did it consistently for years), the more the word ?Python? sunk in and stuck. Funnily enough, the same can be said for the word ?Aly?, too, which has been very amusing? (Thanks, Jonathan!)

Now, assuming you have a product or service to offer that?s actually of value, that practice of spreading awareness can be applied in many different ways and at minimal expense. For example, whenever I meet or see someone in the industry that I personally or professionally like I remind him or her to send me press releases. Consistent weekly, or bi-weekly press releases to the many different media outlets in this industry provide those running new businesses with the opportunity to get known. Throw in strategic board posting, networking at events, and repeating your product name over and over and over again? and you can build awareness of your product very efficiently.

Now of course, as a matter of managing your perception it?s crucial that you get known for good things rather than bad. The statement, all press is good press is bullshit, at least in this industry. You could be offering the best product on the market, but if you?re not managing your perception properly the fact that you know it?s a good product becomes irrelevant and you can sink very quickly.

Once people are aware of your product, and of you, especially in a positive light, you?ll find it relatively simple to develop strategic relationships with key people in the industry. But remember, in this industry more than in any other I?ve witnessed it?s a very good idea to build relationships first before aggressively trying to sell someone something. The only aggressive people we seem to appreciate in this business wear stiletto-heeled boots and corsets and carry riding crops. ;)

I hope that gives some of you something to think about.

Contact me anytime. [email protected]

Good luck, and thanks!

~Aly.
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