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I think it's a little late to the party. IMO most people will still prefer country specific TLDs, unless their business happens to operate in many EU countries.
I'm sure plenty will register a .eu domain, but I don't think it will become incredibly popular.
I think it will be about as popular as .us
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I post on GFY so that when people ask me what I do,
I can tell them that I work with the mentally retarded.
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