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Originally Posted by slapass
why can't a quality site like a Twistys do all the stuff an ARS does to turn the extra income and hit both sides of that fence?
I like nastydollars sites and they do crosssales, popups and other of revenue generating things that some old skoolers look down on and have quality members areas.
^ totally possible the above comments are stupid but please inform if this is true.
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I apologize for typos in advance. I am writing this @ 3 AM and wildly drunk.
Your comments are NOT stupid. The ND boys have their content squared away, regardless of their free area marketing strategies. Their members are more than compensated for the cost fo their memberships with high quality, original content. This si the model we should ALL be striving for, regardless of niche.
They CAN, but seldom will. Why Because it is at odds with the whole concept of quality vs. quantity. I used to be the marketing director for
ATK and being a consumer oriented company, we certainly made sure we backed away from anything that might turn off a customer. There are very, very, VERY few sites online that have as much content as atk. From my persona observations, it seems as though there is a direct relationship between those who tend to over-exploit the consumer and those who do not have quality content. Those who tend to cater to the surfer and offer a higher level if user experience tend to be less willing to exploit the consumer when they visit their free areas. The theory behind this is quite simple: If someone is willing to bookmak your site, then odds are they are willing to join eventually. All you have to do is give them the right trigger. Once you hook them on your content, and then show them something they simply can not live withour seeing more of, they WILL join. Unless they are chinese ;) No offense Choker... as you well know ;)