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They've done a great job advertising to their target market, which is teens and collage age kids. As I've said before though, this in itself is a huge long term problem for MySpace. This demographic does not command the ad revenue older generations do and is also very trendy, and will jump ship as soon as the next big thing comes along. Exactly when that will be is anyone's guess. They have a tight grip on the market right now, but so did the 2 or 3 companies before them.
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