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Building a "nest" of keyword optimized pages that work together is best, but not just spam. Have true content on each page.
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He's exactly correct.
Optimizing one page and getting a top listing in a search engine is going to get you hardly any traffic. I've had top placement for keywords like ,hardcore sex, blowjobs , sex etc. and the traffic was minimal. I'm talking like 15-20 hits a day ( on google ). You need to build thousands of pages , with relative content to the keyword you are targeting and link the pages all together. Have a large link list. This is the only way to get allot of SE traffic now.
Then build another 1000 pages optimized for Inktomi.
Then build another 1000 pages optimized for google.
Then build another 1000 pages optimized for altavista.
and so on.
Each SE looks differently at the keyword density on your page.
Good luck!