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Innovation and creation can and often do create success but aren't measures of success in themselves (at least in this industry), as it's also true that many creative, innovative people achieve nothing and live on the poverty line. They simply don't have any other skills to make it work.
It doesn't matter how good you are at design, innovation etc. If you don't make money in this game you aren't really successful. You may have personal satisfaction and may even have succeeded up to a point but the measure of how well you have succeeded is basically how many sales/clients and bottom line, profits you have.
To claim otherwise is for the most part just people trying to give themselves and ego boost by pretending to be more successful than they are. It's also difficult to admit you're maybe not as successful as somebody else isn't it? ;) Another point though is success at this (although in most cases will) will not always equal happiness.
I hugely doubt I am in any way as successful as 12 clicks in porn. However, that doesn't mean I necessarily envy him or want to be him.
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Ignorance is never bliss.
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